/* ET Marketing Solutions - main stylesheet */
:root{
  --bg:#EFEBE5; --card:#F7F2EA; --ink:#000000; --ink2:#262626; --muted:#A9A59E;
  --line:rgba(0,0,0,.12); --radius:22px; --radius-sm:14px;
  --head:"Barlow Semi Condensed","Arial Narrow",Arial,sans-serif;
  --body:"DM Sans",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --wrap:1160px; --bar:#DAD4CA;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--ink2);font-family:var(--body);font-size:1.0625rem;line-height:1.65;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-underline-offset:3px}
a:hover{text-decoration-thickness:2px}
:focus-visible{outline:3px solid var(--ink);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--card);padding:10px 16px;border-radius:10px;z-index:100}
.skip:focus{left:8px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
h1,h2,h3,h4{font-family:var(--head);color:var(--ink);line-height:1.08;margin:0 0 .5em;font-weight:600;letter-spacing:-.01em}
h1{font-size:clamp(2.6rem,6.2vw,4.9rem);letter-spacing:-.025em}
h2{font-size:clamp(1.9rem,3.6vw,2.9rem)}
h3{font-size:1.45rem}
p{margin:0 0 1em;max-width:68ch}
.lead{font-size:1.2rem;color:var(--ink2)}
.muted{color:#6f6b64}
section{padding:84px 0}
.section-tight{padding:48px 0}
.section-head{max-width:720px;margin-bottom:44px}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:var(--bar);border-bottom:1px solid var(--line)}
.nav-row{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:84px}
.brand{display:block;flex:none}
.brand img{height:52px;width:auto}
.nav{display:flex;align-items:center;gap:6px}
.nav ul{list-style:none;margin:0;padding:0;display:flex;align-items:center;gap:2px}
.nav a,.nav button.dd-toggle{font:inherit;font-weight:500;font-size:1rem;color:var(--ink);text-decoration:none;padding:10px 14px;border-radius:999px;background:none;border:0;cursor:pointer;display:inline-flex;align-items:center;gap:6px}
.nav a:hover,.nav button.dd-toggle:hover{background:rgba(0,0,0,.06)}
.nav a[aria-current="page"]{background:var(--card);box-shadow:inset 0 0 0 1px var(--line)}
.has-dd{position:relative}
.dd-toggle .chev{width:10px;height:10px;transition:transform .2s}
.has-dd.open .chev{transform:rotate(180deg)}
.nav ul.dd{position:absolute;top:calc(100% + 8px);left:0;min-width:250px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius-sm);padding:8px;display:none;flex-direction:column;align-items:stretch;gap:0}
.nav .has-dd.open ul.dd{display:flex}
.dd li{display:block}
.dd a{display:block;border-radius:10px;padding:10px 14px;width:100%}
.dd .dd-all{border-bottom:1px solid var(--line);border-radius:10px 10px 0 0;margin-bottom:4px}
@media (hover:hover) and (min-width:921px){.nav .has-dd:hover ul.dd{display:flex}.has-dd:hover .chev{transform:rotate(180deg)}}
.menu-btn{display:none;background:var(--card);border:1px solid var(--line);border-radius:999px;padding:10px 18px;font:inherit;font-weight:500;color:var(--ink);cursor:pointer}

/* buttons */
.btn{display:inline-block;font:inherit;font-weight:600;font-size:1rem;text-decoration:none;background:var(--ink);color:var(--card);border:2px solid var(--ink);border-radius:999px;padding:14px 28px;cursor:pointer;transition:background .2s,color .2s}
.btn:hover{background:var(--ink2);border-color:var(--ink2);text-decoration:none}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--card);border-color:var(--ink)}
.btn-sm{padding:10px 22px;font-size:.95rem}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;margin-top:28px}

/* cards */
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px}
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card h3{margin-bottom:.4em}
.card p:last-child{margin-bottom:0}
a.card-link{text-decoration:none;color:inherit;display:flex;flex-direction:column;transition:border-color .2s}
a.card-link:hover{border-color:var(--ink)}
a.card-link .more{margin-top:auto;padding-top:18px;font-weight:600;color:var(--ink);text-decoration:underline;text-underline-offset:4px}
.card-img{border-radius:var(--radius-sm);margin-bottom:22px;width:100%;aspect-ratio:10/7;object-fit:cover}

/* hero */
.hero{padding:72px 0 80px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{margin-bottom:.35em}
.hero .lead{max-width:36em}
.hero-art{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line)}
.hero-art img{width:100%}
.page-hero{padding:64px 0 24px}
.page-hero .lead{max-width:44em}
.crumbs{font-size:.95rem;color:#6f6b64;margin-bottom:18px}
.crumbs a{color:#6f6b64}

/* lists */
.checks{list-style:none;padding:0;margin:0}
.checks li{position:relative;padding-left:34px;margin-bottom:.8em}
.checks li::before{content:"";position:absolute;left:0;top:.45em;width:18px;height:10px;border-left:3px solid var(--ink);border-bottom:3px solid var(--ink);transform:rotate(-45deg) scale(.8)}
.steps{list-style:none;counter-reset:s;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.steps li{counter-increment:s;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.steps li::before{content:counter(s);display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--ink);color:var(--card);font-family:var(--head);font-weight:600;font-size:1.2rem;margin-bottom:16px}
.steps h3{font-size:1.3rem}
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.split img{border-radius:var(--radius);border:1px solid var(--line);width:100%}
.cta-card{text-align:center;padding:64px 28px}
.cta-card p{margin-left:auto;margin-right:auto}
.cta-card .btn-row{justify-content:center}
.pill-list{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:0}
.pill-list a{display:inline-block;padding:10px 20px;border:1px solid var(--ink);border-radius:999px;text-decoration:none;font-weight:500}
.pill-list a:hover{background:var(--ink);color:var(--card)}

/* table */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:#fff}
table{border-collapse:collapse;width:100%;min-width:720px}
th,td{text-align:left;padding:18px 22px;vertical-align:top;border-bottom:1px solid var(--line)}
th{font-family:var(--head);font-size:1.15rem;color:var(--ink)}
tr:last-child td{border-bottom:0}

/* faq */
.faq-item{background:#fff;border:1px solid var(--line);border-radius:var(--radius-sm);margin-bottom:14px}
.faq-item summary{cursor:pointer;list-style:none;padding:22px 64px 22px 26px;font-family:var(--head);font-weight:600;font-size:1.3rem;color:var(--ink);position:relative}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";position:absolute;right:26px;top:50%;transform:translateY(-52%);font-size:1.9rem;font-weight:400;line-height:1}
.faq-item[open] summary::after{content:"\2212"}
.faq-item .ans{padding:0 26px 22px}
.faq-item .ans p:last-child{margin-bottom:0}

/* form */
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.field{display:flex;flex-direction:column;gap:6px}
.field.full{grid-column:1/-1}
label{font-weight:600;color:var(--ink);font-size:.98rem}
input,select,textarea{font:inherit;color:var(--ink);background:var(--bg);border:1px solid #8d8982;border-radius:12px;padding:13px 15px;width:100%}
textarea{min-height:150px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:3px solid var(--ink);outline-offset:1px;border-color:var(--ink)}
.field.invalid input,.field.invalid select,.field.invalid textarea{border-color:#000;border-width:2px;background:#fff}
.err{display:none;font-size:.92rem;color:var(--ink);font-weight:500}
.field.invalid .err{display:block}
.hp{position:absolute;left:-9999px;height:0;overflow:hidden}
.form-status{display:none;border-radius:var(--radius-sm);padding:18px 20px;margin-top:20px;font-weight:500;border:1px solid var(--ink)}
.form-status.show{display:block}
.form-status.ok{background:var(--card);color:var(--ink)}
.form-status.bad{background:var(--ink);color:var(--card)}
.info-list{list-style:none;padding:0;margin:0}
.info-list li{padding:14px 0;border-bottom:1px solid var(--line)}
.info-list li:last-child{border-bottom:0}
.info-list strong{display:block;color:var(--ink);font-family:var(--head);font-size:1.15rem}

/* footer */
.site-footer{background:var(--bar);border-top:1px solid var(--line);padding:64px 0 28px;margin-top:40px}
.foot-grid{display:grid;grid-template-columns:1.2fr 1.3fr .8fr .8fr;gap:40px}
.foot-grid img{height:56px;width:auto;margin-bottom:16px}
.foot-grid h2{font-size:1.2rem;margin-bottom:.8em}
.foot-grid ul{list-style:none;margin:0;padding:0}
.foot-grid li{margin-bottom:.5em}
.foot-grid a{text-decoration:none}
.foot-grid a:hover{text-decoration:underline}
.foot-grid address{font-style:normal}
.foot-base{margin-top:44px;padding-top:22px;border-top:1px solid var(--line);font-size:.93rem;color:#6f6b64;display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px}

@media (max-width:1000px){
  .g4{grid-template-columns:repeat(2,1fr)} .steps{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:920px){
  .menu-btn{display:inline-block}
  .nav{position:absolute;top:100%;left:0;right:0;background:var(--bar);border-bottom:1px solid var(--line);padding:12px 24px 22px;display:none;flex-direction:column;align-items:stretch;max-height:calc(100vh - 84px);overflow:auto}
  .nav.open{display:flex}
  .nav ul{flex-direction:column;align-items:stretch}
  .nav a,.nav button.dd-toggle{width:100%;justify-content:space-between;padding:14px}
  .nav ul.dd{position:static;border:0;background:transparent;padding:0 0 0 12px;min-width:0}
  .dd a{padding:12px 14px}
  .nav .btn{text-align:center;margin-top:10px;justify-content:center}
  .hero-grid,.split{grid-template-columns:1fr;gap:36px}
  .g3{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
  section{padding:60px 0}
  .g2,.g3,.g4,.steps,.form-grid,.foot-grid{grid-template-columns:1fr}
  .card{padding:26px}
  .brand img{height:44px}
  .hero{padding:44px 0 56px}
}

/* nav button keeps its black style (overrides .nav a rules) */
.nav a.btn{background:var(--ink);color:var(--card);border:2px solid var(--ink);padding:10px 22px}
.nav a.btn:hover{background:var(--ink2);border-color:var(--ink2)}

/* hero sub heading, icons */
.hero h2{font-size:clamp(1.35rem,2.4vw,1.9rem);font-weight:500;color:var(--ink2);letter-spacing:0;margin:0 0 .8em;line-height:1.2}
.ico{flex:none;width:20px;height:20px;stroke:var(--ink);fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.contact-list{list-style:none;margin:0;padding:0}
.contact-list li{display:flex;align-items:flex-start;gap:12px;margin-bottom:.8em}
.contact-list .ico{margin-top:.3em}
.contact-list address{margin:0}
.info-list strong{display:flex;align-items:center;gap:10px}

/* home: 5 equal service cards (3 + 2 centred), expert link */
.g5{grid-template-columns:repeat(6,1fr)}
.g5>*{grid-column:span 2}
.g5>:nth-child(4){grid-column:2/4}
.g5>:nth-child(5){grid-column:4/6}
.expert-link{text-align:center;max-width:none;margin:0;font-size:1.3rem;font-weight:500}
.expert-link a{text-decoration:none;color:var(--ink)}
.expert-link a:hover{text-decoration:underline}
@media (max-width:920px){.g5{grid-template-columns:1fr 1fr}.g5>*,.g5>:nth-child(4),.g5>:nth-child(5){grid-column:auto}}
@media (max-width:640px){.g5{grid-template-columns:1fr}}
.checks.card{padding:30px 32px}
@media (max-width:640px){.checks.card{padding:24px}}

.legal{max-width:860px;padding:44px}
.legal h2{font-size:2rem}
.legal h3{font-size:1.4rem;margin-top:1.6em}
.legal ul{padding-left:1.3em;margin:0 0 1em}
.legal li{margin-bottom:.4em}
@media (max-width:640px){.legal{padding:26px}}

/* white plate behind the logo (header and footer) */
.brand img,.foot-grid img{box-sizing:content-box;background:#FFFFFF;padding:6px 14px;border-radius:12px;border:1px solid var(--line)}
.brand img{height:44px;width:auto}
.foot-grid img{height:48px;width:auto}
@media (max-width:640px){.brand img{height:36px;padding:5px 10px}}

.page-hero h2{font-size:clamp(1.35rem,2.4vw,1.9rem);font-weight:500;color:var(--ink2);letter-spacing:0;margin:0 0 .8em;line-height:1.2}
.wrap.narrow{max-width:860px}
.page-google-ads h2,.page-meta-ads h2,.page-digital-management h2,.page-work-with-us h2,.page-seo h2,.page-local-seo h2,.page-ai-seo h2,.page-seo-expert h2{font-size:clamp(2.1rem,4vw,3.3rem)}
.page-seo-expert .page-hero h2,.page-ai-seo .page-hero h2,.page-local-seo .page-hero h2,.page-seo .page-hero h2,.page-work-with-us .page-hero h2,.page-google-ads .page-hero h2,.page-meta-ads .page-hero h2,.page-digital-management .page-hero h2{font-size:clamp(1.55rem,2.8vw,2.2rem)}
.page-seo-expert .foot-grid h2,.page-ai-seo .foot-grid h2,.page-local-seo .foot-grid h2,.page-seo .foot-grid h2,.page-work-with-us .foot-grid h2,.page-google-ads .foot-grid h2,.page-meta-ads .foot-grid h2,.page-digital-management .foot-grid h2{font-size:1.2rem}
.card-white{background:#fff}
.bullets{margin:0;padding-left:1.2em}
.bullets li{margin-bottom:.6em}
.bullets li:last-child{margin-bottom:0}
.site-footer .muted{color:#4a4640}
.page-work-with-us .opt-title{font-size:clamp(1.9rem,3vw,2.4rem)}
.opt-label{font-size:.85rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:#6f6b64;margin:0 0 .5em}
.opt-price{font-family:var(--head);font-size:1.5rem;font-weight:600;color:var(--ink);margin:0 0 .8em}
.opt-for{margin-top:1.2em}
.how-list{margin:0 0 1.6em;padding-left:1.4em}.how-list li{margin-bottom:.5em}
.page-hero .wrap.narrow p{max-width:none}
.inc-grid{display:flex;flex-wrap:wrap;gap:24px;justify-content:center}
.inc-grid .card{flex:0 1 calc((100% - 48px)/3)}
@media (max-width:920px){.inc-grid .card{flex-basis:calc((100% - 24px)/2)}}
@media (max-width:600px){.inc-grid .card{flex-basis:100%}}
.how-rows{display:grid;gap:16px;max-width:1000px;margin:0 auto}
.how-row{display:flex;align-items:center;gap:18px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px 30px}
.how-row .ico{width:28px;height:28px}
.how-row p{margin:0}
.how-row strong{color:var(--ink);margin-right:.4em}
@media (max-width:600px){.how-row{align-items:flex-start;padding:20px}}
.photo-slot{aspect-ratio:4/5;max-width:380px;width:100%;justify-self:center;display:grid;place-items:center;text-align:center;background:#fff;border:2px dashed var(--muted);border-radius:var(--radius);color:#6f6b64;font-weight:600;padding:24px}

/* ---- Apply page (one question at a time) ---- */
.page-apply{background:var(--bg)}
.apply-header{position:relative;background:var(--bar);padding:14px 0;border-bottom:3px solid #CFC9BF}
.apply-inner{max-width:680px;margin:0 auto;padding:0 24px}
.apply-progress{position:absolute;left:0;right:0;bottom:-3px;height:3px;background:transparent}
.apply-progress span{display:block;height:100%;width:0;background:#000;transition:width .3s ease}
.apply-main{padding:56px 24px 24px;min-height:calc(100vh - 190px)}
.apply-wrap{max-width:680px;margin:0 auto}
.apply-wrap h1,.apply-wrap h2{font-size:clamp(2.2rem,6vw,3.6rem);line-height:1.06;margin:0 0 .5em;outline:none}
.a-meta{color:#6f6b64;margin:0 0 1.2em}
.a-lead{font-size:1.25rem;margin:0 0 1.2em}
.a-opts{margin:0 0 20px}
.a-opt{display:block;width:100%;text-align:left;background:#fff;border:1px solid var(--line);border-radius:var(--radius-sm);padding:18px 20px;font:inherit;font-size:1.05rem;color:var(--ink);margin-bottom:12px;cursor:pointer}
.a-opt:hover,.a-opt:focus-visible{border-color:#000;outline:none;box-shadow:0 0 0 2px #000}
.a-actions{display:flex;align-items:center;gap:18px;margin-top:20px}
.a-back{background:none;border:0;padding:0;font:inherit;color:var(--ink2);text-decoration:underline;cursor:pointer}
.a-opt-label{display:block;color:#6f6b64;font-size:.95rem}
.a-error{margin-top:16px;font-weight:600}
.apply-note{max-width:680px;margin:0 auto;padding:0 24px 32px;color:#6f6b64;font-size:.95rem}
.page-apply .field{margin-bottom:18px}
.nav .has-dd.dd-closed ul.dd{display:none!important}
.nav .has-dd.dd-closed .chev{transform:none}